YOUR CHALLENGE

As consumers are getting digital savvy, relevancy is key to engaging them. Brands need to ensure they are sending the right message at the right time to the right audience, or it will be a missed opportunity. The challenge is achieving this cost effectively, speedily, and to a high standard.

OUR SOLUTION

Digital Creative Automation (DCA) is our proprietary delivery system to streamline the creative and content adaptation process for digital ads (including video), emails, and creative assets, helping brands conquer personalisation with variation, velocity, and volume. DCA works seamlessly with all DSPs and we work with brands’ existing media and programmatic agencies.

HOW DCA CAN HELP BRANDS

1. Improve Digital Ad Performance

   Able to target multiple segments with creative, copy, and language variations for personalised messaging to increase clickthrough rates and conversions

2. Save Man-Hour Cost

   Thousands of digital assets can be delivered with up to 90% reduction in time and cost, which frees up creative resource for higher-value tasks

3. Greater & In-Depth Insights

   With the ability to produce creative and content variations at speed and scale, brands can conduct more multi-variate tests revealing greater audience insights

Got more questions? Click here for our DCA FAQs.