Driving Innovation with AI: Kingdom Digital and CelcomDigi Win Bronze at Recent MSA Awards 2025

We’re proud to share that our campaign with CelcomDigi, Which Speedster Are You?, has clinched Bronze for Best Use of AI at the MSA Awards 2025. This win underscores how we’re leveraging AI-powered creativity to transform engagement into meaningful, data-driven experiences.🥉✨

Cracking the Broadband Code

In Malaysia’s crowded broadband landscape, competition is fierce. With players battling it out on speed, price, and bundles, the market had become a sea of sameness. Instead of adding to the noise, we asked ourselves: How do we help CelcomDigi stand out?

That’s where innovation met insight. We built an interactive AI-driven experience that didn’t just talk about broadband, it made people feel it. Through Which Speedster Are You?, consumers discovered their broadband personality, creating a fun, personalized, and memorable way to engage with CelcomDigi’s offerings.

Recognition That Matters

Winning Bronze for Best Use of AI shows the potential of AI-powered marketing to go beyond buzzwords, it can transform how brands connect with audiences in fresh, meaningful ways. And this isn’t the only recognition for the campaign—Which Speedster Are You? has been turning heads and bagging wins across the industry.

👀 Keep your eyes peeled for the full case study soon, where we’ll dive deeper into how we made broadband exciting again.