Tohtonku goes live to stay connected throughout MCO

In light of these unprecedented times, leading skincare and personal care player Tohtonku Sdn Bhd has put together a series of exciting livestream sessions under a selection of its brands. These initiatives have been conceptualised in collaboration with digital agency Kingdom Digital.

Ubermen x Nanowhite Men. Realising that people will be unable to get haircuts during this period, Ubermen and Nanowhite Men presented the #ZeroToStyloAtHome live grooming sessions to ease the frustrations.

Led by renowned stylist Shakirin Razik of Barber by Servus, this virtual grooming session saw selected participants given personalised grooming tips and guidance on the proper way to cut and style hair based on their preferred Ubermen looks.

Aside from merely promoting at-home grooming techniques, Tohtonku views this as a viable form of bonding session for family members, spouses or couples. There are a total of 10 sessions via Zoom which kicked off on April 25. Those that missed out can still take part in the upcoming sessions happening on May 2 (11.00 a.m. & 2.00 p.m.), May 3 (2.00 p.m. & 5.00 p.m.), and May 9 (11.00 a.m. & 5.00 p.m.). Stay tuned to Ubermen’s Facebook page for the announcement on the final two sessions.

To register, simply complete this form. Selected participants will be contacted in advance to be briefed on the time and items needed for the session.

#BeWellwithNutox is a series of themed self-healing sessions designed especially for frontliners to recuperate and relax. These sessions, taking place at 7.30 a.m. and 8.00 p.m. daily from April 30 to May 4 on Facebook live, are led by established wellness instructors, Intan and Siu Lim. They will be guiding the participants through feel-good stretches, mindfulness and breathing exercises.

To participate, just visit Nutox’s Facebook event page and click on the button indicating your interest in attending the event. There will be a prompt when the session is live. Once the livestreams have ended, these sessions will be added into a Facebook library that can be easily accessed via a QR code. Frontliners will receive a media alert along with the QR code to enable them to participate even if they have missed the live therapy session.

Through this, the company aims to provide an online platform for frontliners to ease their mental stress to ensure good emotional wellbeing in this difficult time, while simultaneously showing gratitude for their hard work. That said, these sessions are also extended to members of the public who require extra support during this period.

#LiveTogetherwithNanowhite. In a bid to help people make the most out of this MCO and acquire new skills, Nanowhite has partnered up with influencers to present Instagram live sessions on a series of engaging topics.

The first session will be kicking off on April 29 at 8.30 p.m. with Erissa Puteri Hashim leading the #StayHomeTikTok where the influencer will be sharing tips on making viral TikToks.

Meanwhile, the second and third sessions will be taking place on May 1 (8.30 p.m.) and May 3 (8.30 p.m.) featuring Nurin Afiqah on #StayHomeBeauty and Syed Syafiq on #StayHomeOppa. The former will be sharing tips on getting Raya ready while the latter will dive into the captivating world of K-trends and K-dramas.

According to Vicky Lim, Head of Marketing at Tohtonku Sdn Bhd, the company decided to present these interactive initiatives in the hopes of inspiring their audience and combating the hard-hitting news that are currently populating the digital sphere.

“Our livestream sessions are put in place to help folks beat the lockdown blues. We also hope that these will provide some form of recuperation for our hardworking frontliners throughout this trying time,” explained Lim.

Lui Xiao Yee, Head of Account Servicing at Kingdom Digital, shared that, “People are experiencing a whole whirlwind of emotions during this MCO period. It’s important that brands use their platform to provide connection, education, and a sense of community virtually. This will also enhance brand affinity in the long run and get consumers to engage directly with them.”

For more information, please visit Ubermen Facebook, Nutox Facebook and Nanowhite Instagram.

Originally posted on Marketing In Asia