Nutox Wheel of Radiance

Branded Content & Digital Campaign

Creating a unique Chinese New Year experience

CHALLENGE

With many brands running campaigns during Chinese New Year, how do we help Nutox connect with its audiences on this auspicious occasion and promote its Renewing Treatment range through interactive engagement?

STRATEGY

Leveraging on the cultural insight that ang pows are an integral Chinese New Year tradition, we helped Nutox bring digital ang pows to life and combine it with a game of chance, a popular activity among Malaysians during this festive season.

Execution

Introducing Wheel of Radiance —a digital campaign that allows users to create their own ang pow designs and share them with their love ones. Users can then spin the Wheel of Radiance and stand a chance to win exclusive Nutox prizes, all on one specially-built microsite.

RESULTS

In 3 weeks:

customised ang pows
were created

shared their
custom packets

exclusive discount
codes generated

SPIN THE WHEEL

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